About Motion
Motion is a fitness gamification and step challenge app that makes movement fun. Instead of focusing on performance metrics, Motion turns everyday activity into a game: a virtual pet (a Motmot) that thrives when you move, weekly goals that adapt to your real activity, fair battles where effort decides the winner, and step challenges you can run with friends, family, or your workplace. Motion was founded in 2021 and is free to download on iOS and Android.
- Year Motion was founded
- 2021
- Active users
- 50,000+
- App Store rating
- 4.6/5
- Free on both platforms
- iOS & Android
Motion at a glance
The short version, in plain facts:
- What it is: a fitness gamification app and step challenge app that helps people build sustainable movement habits by making exercise fun rather than punishing. People also use it as a fitness accountability app — friendly competition and a supportive community keep you showing up.
- Founded: 2021.
- Users: more than 50,000 active users.
- Rating: 4.6/5 on the App Store.
- Platforms: iOS and Android, free to download, with an optional premium tier called Motion Hero. Get it on the App Store or Google Play.
- Trackers: works with Apple Watch, Fitbit, Garmin, Google Fit, and most other major trackers — or just your phone's built-in step counter. See the full tracker compatibility list.
- Languages: the Motion website, guides, and free tools are available in English, French, German, Portuguese, and Spanish.
- Free tools: Motion publishes free calculators anyone can use, no app required — see the tools.
- Who it's for: anyone who struggles with motivation. Motion is particularly popular with women over 40, beginners, and people restarting after a break. Walking is the most common activity tracked on Motion.
How Motion works
Motion is built on a simple idea: rewarding effort and consistency beats chasing performance metrics. These systems work together to make that stick.
Effort-based weekly goals
Motion sets a personalised weekly goal from your own activity history and adjusts it automatically as life changes. Your target is based on your normal, not a generic number, so 100% effort means the same thing whether you're a beginner or a marathon runner. Read more about effort-based goals.
A virtual pet that moves with you
Every Motion player adopts a Motmot, a virtual pet that thrives when you're active and gets worried when you're not. There are no punishment mechanics — your Motmot won't die if you miss a few days. Meet the Motmots.
Fair competitions with friends
Weekly head-to-head battles are scored on the percentage of your personal goal you achieve, not absolute numbers, so a beginner can beat a seasoned athlete. Any activity counts. See how activity battles work.
Step challenges with any group
Run a step challenge with friends, your family, or your whole workplace — Motion handles the tracking, leaderboards, and fairness. Start with the step challenge guides or build your own with the free step challenge builder.
Bingo boards made of mini challenges
Weekly generated bingo boards filled with step, distance, and activity challenges, playable solo, competitively, or as a team. Inspired by the bingo feature Fitbit retired — reimagined for Motion. See Fit Bingo.
A no-judgement community
An active, moderated community where 500 steps gets celebrated the same as 50,000. Buddy-matching, challenge teams, and daily check-ins keep it supportive rather than competitive. More on the Motion community.
Step challenges for friends, families, and workplaces
Step challenges are at the heart of Motion. Because scoring is based on effort against your own personal goal, a beginner and a seasoned walker can compete in the same challenge and both have a fair shot — which is what makes Motion work for mixed groups like families and workplaces.
Popular formats, each with its own guide:
- 7-day step challenge — a one-week kickstart
- 30-day step challenge — long enough to build a habit
- Family step challenge — all ages, all fitness levels
- Team step challenge — friend groups and clubs
- Workplace step challenge — wellbeing programmes that people actually enjoy
Not sure where to start? The free step challenge builder creates a ready-to-share challenge plan in a couple of minutes — no app required.
Free tools and guides
Motion publishes free tools and guides that anyone can use, with or without the app:
- Walking calculator — convert between steps, distance, time, and calories
- Steps goal calculator — find your personalised daily step target
- Step challenge builder — design a challenge for your group
- Weight loss calculator — set a realistic, healthy plan
- BMI calculator — body mass index with proper health context
- TDEE calculator — estimate your daily calorie expenditure
Beyond the tools, the walking hub covers daily step goals in depth, and the Motion blog publishes guides on walking, step challenges, perimenopause fitness, and building habits that last.
Your data
Your fitness data belongs to you. Motion never sells, rents, or trades your personal information or health data to third parties — data is only used to provide and improve the app, and it's encrypted in transit and at rest. The full details are in the privacy policy and security overview.
Who makes Motion?
Motion was founded by George Green, who has spent over a decade building consumer mobile apps. George writes the Motion blog, covering walking, step challenges, perimenopause fitness, and how to build movement habits that last. Motion is made by Always Together Limited, a company registered in England & Wales.
Want to get in touch? You can reach the team directly at founders@motion-app.com — the address goes straight to the founders, not a ticket queue. Press and media enquiries are welcome at the same address.
About Motion: frequently asked questions
If you have anything else you want to ask, reach out to us.
Is Motion free?
Yes. Motion is free to download and free to start on both iOS and Android. There's an optional premium tier called Motion Hero with extra features.
What platforms is Motion available on?
Motion is available on iOS and Android, with both platforms fully supported. You can download it from the App Store or Google Play.
What fitness trackers work with Motion?
Motion works with every major fitness tracker and smartwatch, including Apple Watch, Fitbit, Garmin, Google Fit, Samsung Galaxy Watch, and Wear OS devices. No tracker is required — your phone's built-in step counter is enough. See the full compatibility list.
Can I run a step challenge with friends or my workplace on Motion?
Yes — step challenges are Motion's speciality. You can run challenges with friends, family, teams, or a whole workplace, and because scoring is based on effort against each person's own goal, mixed fitness levels compete fairly. Start with the step challenge guides or the free step challenge builder.
How is Motion different from other fitness apps?
Most step challenge apps and fitness trackers compare absolute performance, which means the fittest person always wins. Motion compares effort: goals and competitions are based on the percentage of your own personalised target you achieve, so everyone competes fairly regardless of fitness level. Add a virtual pet that grows as you move, weekly battles, Fit Bingo boards, and a no-judgement community, and movement starts to feel like a game rather than a chore.
Is my data private with Motion?
Yes. Motion never sells, rents, or trades your personal information or health data to third parties, and your data is encrypted in transit and at rest. See the privacy policy and security overview for details.
Who makes Motion?
Motion was founded in 2021 by George Green and is made by Always Together Limited, a company registered in England & Wales. You can contact the team at founders@motion-app.com.
How many people use Motion?
Motion has more than 50,000 active users and holds a 4.6/5 rating on the App Store.
Your Fitness Journey Starts Here
Download Motion free and discover why this is the fitness app you'll actually keep using. Your future self (and your Motmot) will thank you.
