The NHS Points Scheme: Movement 26.2 Rewards Explained
Movement 26.2, developed with Air Miles creator Sir Keith Mills, will reward walkers through a loyalty-style NHS Points Scheme. Reports say rewards start digital, with streaks and badges, then add vouchers, shop discounts and medals. Which retailers take part, and what points will be worth, is not yet confirmed. The scheme will be free to join.
Part of our Movement 26.2 guide. Last updated: 4 July 2026.
This page tracks every reward detail reported about Movement 26.2, with a source next to each one. Where something hasn't been confirmed, we say so plainly rather than filling the gap with a guess. As of 4 July 2026, NHS England hasn't published point values, retailer names, or a rewards catalogue anywhere we can verify. Treat any site that claims otherwise with caution.
What rewards will Movement 26.2 offer?
Reports so far describe two phases rather than one fixed prize list. LBC reports the first rewards will be digital: things like keeping a walking streak going, or earning a badge for reaching a milestone. Sir Brendan Foster helped design the scheme. He's pointed to one example of an early milestone worth marking: keeping a streak going for three months (LBC).
The habit mechanics behind that are deliberate. The BBC reports that the scheme's designers are borrowing streak culture. It's the same habit-forming design behind apps like Duolingo and Snapchat, used here to help people keep going.
Once that digital phase is established, LBC reports rewards move into something more physical: medals, T-shirts, discounts and shopping vouchers. Nobody has said:
- what a badge is actually worth
- what completing a three-month streak gets you beyond recognition
- how a discount would be applied
Those numbers don't exist publicly yet. How your walks would actually get logged towards any of this is a separate question, covered on our best apps for tracking a marathon a month page.
What is the NHS Points Scheme?
Eastern Eye reports that the scheme is being called an "NHS Points Scheme." That puts it in the same family as loyalty points at a supermarket or coffee shop: do what the scheme wants, earn points, redeem them later. That's a fair way to picture the shape of it. Nobody has confirmed how many points a mile is worth, or what you'd be able to spend them on.
This isn't a new idea invented specifically for Movement 26.2. The government's 10 Year Health Plan for England, published in July 2025, already promised "a new health reward scheme to incentivise healthier choices." Movement 26.2's points system looks like that promise starting to take a real, walkable shape.
Why does the Air Miles pedigree matter?
It's a signal, not proof: Mills' loyalty-scheme pedigree hints at how the rewards might work, even though nothing about Movement 26.2's points is confirmed yet. Sir Keith Mills, who created Air Miles, helped develop the scheme alongside Sir Brendan Foster, founder of the Great North Run (BBC News).
Loyalty schemes like Air Miles, supermarket points cards, and coffee shop stamp cards all work on the same basic principle:
- you do the behaviour the scheme wants
- you earn points for it
- you redeem those points for something small later
The habit is the actual point. The reward just gives you a reason to notice you're building one.
That's our reading of how these schemes generally work, not a confirmed detail about how Movement 26.2's points will function. But given who built it, it's a reasonable guess at the shape of what's coming.
Which shops and brands will take part?
Nobody, yet, at least not publicly. Eastern Eye reports that organisers are in discussions with retailers about incentives, but as of 4 July 2026 no retailer, brand or shop has been named.
If you come across a website, social post or app claiming to list confirmed Movement 26.2 reward partners, be sceptical. We haven't found any official retailer announcement anywhere, including on NHS England's own site, and we won't invent one just to look more useful. We'll name names here the moment there's a real source behind them.
Who pays for the rewards?
The NHS pays to set the scheme up, but not to fund the actual rewards. Eastern Eye reports that once Movement 26.2 is running, the rewards themselves are supported through public and private sector partnerships rather than NHS money.
That distinction is worth knowing if you're wondering whether this is sensible spending. Physical inactivity is estimated to cost the NHS around £0.9 billion a year (GOV.UK). A scheme that gets more people walking looks like a reasonably low-risk bet. Its reward budget comes from partners, not the health budget, though we don't yet know exactly who those partners are.
What's reported about Movement 26.2 rewards, and what's still to be confirmed?
Here's everything reported about Movement 26.2's rewards, split into what's actually been said and what's still a gap. We'll move rows from right to left as real detail lands.
| What we're asking | Reported | Still to be confirmed |
|---|---|---|
| Reward format | A points-based loyalty scheme, the "NHS Points Scheme" (Eastern Eye) | Exact earn rates, and whether points expire |
| First rewards | Digital streaks and badges, including a three-month streak milestone (LBC) | The full list of milestones and what each one earns you |
| Later rewards | Medals, T-shirts, discounts and vouchers (LBC) | The values, and which brands are involved |
| Retailers | Discussions with retailers are under way (Eastern Eye) | Every retailer name |
| Who pays | NHS funds the set-up, partnerships fund the rewards (Eastern Eye) | The full list of partners |
| Cost to you | Free, with no entry fee (LBC) | n/a |
Nothing in the middle column is a guess dressed up as fact. When a detail is confirmed with a source, it stays there. Everything on the right is genuinely still unknown, to us and, as far as we can tell, to everyone outside the scheme itself.
When will reward details be confirmed?
Nobody has given a firm date. Full reward details, including retailer names and point values, are expected in the coming months, ahead of the scheme's reported launch next January (Eastern Eye).
As of 4 July 2026, there's no official Movement 26.2 page on the NHS England or Great Run Company websites. When one appears, it becomes our main source on this page within 24 hours. We'll update every row in the table above with real numbers as soon as they exist. Our write-up of the original announcement covers what was said on day one, if you want to see where all of this started. For everything else that's confirmed about joining the scheme, see our sign-up guide.
You don't have to wait for the scheme's own badges to get something out of walking more. Motion works alongside the NHS Movement 26.2 challenge, not as part of it. There's no data link between the two, and its streaks and progress tracking work today, before a single reward partner is confirmed. If you'd rather build the habit first and worry about points later, that's fine. Our beginner's guide to walking a marathon a month has a gentle four-week plan to get you there.
More on Movement 26.2
Movement 26.2: what it is and how it works
The full explainer: who's behind the scheme, what it asks of you, the confirmed facts, and everything still to be announced.
Read moreHow to sign up for Movement 26.2
What's confirmed about joining, what's still TBC, and how to get ready before sign-up opens.
Read moreWalking a marathon a month: beginner's guide
A gentle four-week build-up plan for reaching 26.2 miles a month, plus what to do when you miss a few days.
Read moreMovement 26.2 rewards: frequently asked questions
If you have anything else you want to ask, reach out to us.
What rewards can you earn for walking with the NHS scheme?
Reports so far describe digital rewards first, things like streaks and badges, then more physical rewards including medals, T-shirts, discounts and shopping vouchers, according to LBC. What any of these are actually worth hasn't been confirmed.
Are the Movement 26.2 rewards confirmed?
Partly. The two-phase shape, digital rewards first and then more material ones, has been reported by LBC. Everything specific, including retailer names, point values and exact milestones, is still to be confirmed.
What will NHS points be worth?
Nobody knows yet. Eastern Eye reports that organisers are in discussions with retailers about incentives, but no point values or exchange rates have been published. We'll update this page as soon as that changes.
Do you have to spend money to earn rewards?
No. LBC reports that Movement 26.2 is free to join, with no entry fee. Nothing about the rewards changes that.
Can you earn rewards before the scheme launches?
No, the scheme isn't live yet, so there's nothing to earn through it right now. What you can do is build the walking habit it's designed around. Our beginner's guide to walking a marathon a month has a gentle way to start this week.
Is Motion part of the NHS points scheme?
No. Motion is an independent walking app. It works alongside the NHS Movement 26.2 challenge, but there's no data link between Motion and the scheme, and Motion isn't an official or endorsed Movement 26.2 app.