# Motion > Motion is a fitness gamification app that makes exercise fun through virtual pets, fair friend competitions, and adaptive goals. Free for iOS and Android. Motion helps people build sustainable fitness habits by turning movement into a game. Unlike traditional fitness apps that focus on performance metrics, Motion rewards effort and consistency. The app is particularly popular with women over 40, including those navigating perimenopause, who find that gentle, consistent movement helps manage symptoms like mood swings, sleep disruption, and weight changes. Walking is the most common activity tracked on Motion, and the supportive community celebrates every step rather than comparing against elite athletes. ## Core Features - [Adaptive AI Goals](/adaptive-ai-fitness-goals/): Personalised weekly goals that adjust based on your actual activity - [Digital Fitness Pets](/digital-fitness-pets/): Virtual Motmots that grow and thrive as you stay active - [Weekly Activity Battles](/weekly-activity-battles/): Fair competitions with friends based on effort, not absolute fitness - [Fit Bingo](/get-fit-bingo/): Gamified fitness challenges that make hitting varied activity goals fun - [Supportive Community](/supportive-fitness-community/): Encouraging environment focused on consistency over competition - [Full Tracker Compatibility](/full-tracker-compatibility/): Works with Apple Watch, Fitbit, Garmin, Google Fit, and more ## Tools - [Walking Calculator](/tools/walking-calculator/): Convert between steps, distance, time, and calories burned - [Steps Goal Calculator](/tools/steps-goal-calculator/): Find your personalised daily steps target - [BMI Calculator](/tools/bmi-calculator/): Calculate body mass index with health context - [TDEE Calculator](/tools/tdee-calculator/): Estimate daily calorie expenditure ## Walking Guides - [Walking Hub](/walking/): Complete guide to walking for fitness with daily goals from 1-15 miles - [Walking 10,000 Steps a Day](/walking/walking-10000-steps-a-day/): The famous goal explained with research context - [Walking 7,000 Steps a Day](/walking/walking-7000-steps-a-day/): The research-backed minimum for health benefits - [How Many Steps Is a Marathon](/walking/how-many-steps-is-a-marathon/): 26.2 miles converted to steps, in total and per day across a month - [How Long Does It Take to Walk a Marathon](/walking/how-long-to-walk-a-marathon/): Pace-by-pace timings for 26.2 miles, from a gentle stroll to a brisk walk - [Calories Burned Walking a Marathon](/walking/calories-walking-a-marathon/): What 26.2 miles of walking burns, by weight and pace - [Benefits of Walking 20 to 30 Minutes a Day](/walking/benefits-walking-30-minutes-a-day/): The evidence behind the daily target that underpins Movement 26.2 - [Do Short Walks Count?](/walking/do-short-walks-count/): Why splitting walks into shorter chunks still counts, per WHO and NHS guidance ## Movement 26.2 (NHS Walking Scheme) - [Movement 26.2 Explained](/movement-26-2/): What the NHS's marathon-a-month walking challenge is, how it works, and what's still unconfirmed - [Movement 26.2 Sign-Up](/movement-26-2/sign-up/): What's confirmed about joining the scheme, and how to get ready before registration opens - [Best Apps for Movement 26.2](/movement-26-2/best-apps/): Honest comparison of Motion, Apple Health, Google Fit, Fitbit, and Garmin for tracking the challenge - [Movement 26.2 Beginner's Guide](/movement-26-2/beginners-guide/): A 4-week build-up plan for walking a marathon (26.2 miles) a month - [Movement 26.2 Rewards](/movement-26-2/rewards/): The NHS Points Scheme explained, what's confirmed and what's still TBC - [Movement 26.2 Over 40](/movement-26-2/over-40/): A marathon-a-month build-up plan for walkers over 40 and through menopause ## Compare - [Compare Fitness Apps](/compare/): How Motion stacks up against 13 other fitness and step-challenge apps - [Google Health Alternatives](/compare/google-health-alternatives/): For Fitbit users reacting to the Google Health app and Cardio Load ## Company Information - Founded: 2021 - Users: 50,000+ active - App Store Rating: 4.6/5 - Platforms: iOS and Android - Website: https://motion-app.com - Support: founders@motion-app.com ## Author & Founder - Name: George Green - Role: Founder of Motion - About: George has spent over a decade building consumer mobile apps and writes the Motion blog, covering walking, step challenges, perimenopause fitness, and how to build sustainable movement habits. - Profile: https://motion-app.com/team/george/ - LinkedIn: https://www.linkedin.com/in/george-green-9ba0232a8/ - Contact: founders@motion-app.com All articles on the Motion blog are authored by George Green unless otherwise stated. ## Optional - [Strava Alternatives](/strava-alternatives/): Comparison of fitness apps for non-cyclists - [Best Apple Watch Fitness Apps 2025](/best-apple-watch-fitness-apps-2025/): Comprehensive app reviews - [Garmin Step Challenges](/garmin-step-challenges/): Fair competitions for Garmin users - [75 Hard Challenge Tracker](/75-hard-challenge-tracker/): Guide to the viral fitness challenge - [Winter Arc Challenge](/winter-arc-challenge/): Seasonal fitness motivation